What is AIR?

Attention, Intention, and Retention (AIR) is a framework for addressing secondary trauma and building resilience in an organization. The three components are:


“The act or state of applying the mind; the condition of readiness”
Merriam-Webster Dictionary

Attention to the challenges of work-related trauma exposure: 

  • Acknowledge the impact on staff and leadership of trauma exposure at work
  • Anticipate and normalize the likelihood of vicarious traumatization/secondary traumatic stress 
  • Commit to reducing impact of trauma exposure on staff 


“A determination to act; resolve”
—Merriam-Webster Dictionary

Intention to create a healthy, supportive and trauma-informed organization: 

  • Establish trauma-informed policies and procedures 
  • Strengthen relationships across the organization
  • Prepare for the inevitable impacts of trauma exposure 


“To keep in possession or use.”
—Merriam-Webster Dictionary

Create a resilient organization by increasing staff retention:

  • Enhance group support, through formal and informal means
  • Protect the health and well-being of staff
  • Provide timely, cutting edge training
  • Integrate a staff appreciation policy or practice
  • Amplify the positive meaning derived from the work